A pioneer of the action-camera category with a long history in motorsports and action-sports creating the most rugged small form factor camera.
Communicate the inherent benefits of a unique consumer electronics camera brand, in a highly competitive niche vertical through traditional print media.
Comparing two brands and their products is a natural way of validating each of their benefits. Replay XD is known to produce some of the most feature-packed Action Cameras. Setting the Replay XD Prime X camera side-by-side its main competitor was one of the best ways to quickly convey the benefits of its versatile design.
A bold and simple campaign placed the product in various industries showing off its simple and unobtrusive form.